Six Small to Medium Enterprises to exhibit under ZimTrade at ZITF

SIX small to medium enterprises will participate at the 56th edition of the Zimbabwe International Trade Fair under the ZimTrade banner as the organisation continues to nurture the sector into viable export entities. ZimTrade chief executive officer Ms Sithembile Pilime said the SMEs, drawn from the clothing, leather, furniture and engineering sectors, were producing quality products that could compete in the local and export markets.These SMEs are drawn from those companies that have demonstrated potential to export and/or are graduates of our Export marketing Training Programme now reviewed and rebranded to Marketing and Branding for International Competitiveness (MBIC).

ZimTrade would also capitalise on the exhibition to disseminate information on its product and service portfolios which would include free demonstrations on how companies could benefit from the upgraded ZimTrade’s Trade Information Centre. Speaking on what the organisation was doing to assist SMEs, Ms Pilime said they had been carrying out export awareness seminars meant to capacitate SMEs with requisite market and product specific intelligence to penetrate export markets.

Six companies participated under the ZimTrade banner last year and these were drawn from the clothing, footwear, arts and crafts and engineering sectors.

Meanwhile, at least 40 local business representatives are expected to attend ZimTrade’s Executive Development Programme on International Trade in Bulawayo tomorrow.